Huge desire to learn and expand skill sets. Assess and report achievable margin and pricing for all product lines on a quarterly basis. Marketing Manager Resume … Self-starter who can thrive in a fast paced start-up-like environment is a plus, Stellar marketer and quick learner with a proven track record in product marketing with the enterprise software and software-as-a-service industry segment and/or marketing and selling enterprise class-solutions to an IT line management and CIO audience, A background in either enterprise middleware, cloud, PaaS, mobile and/or business applications software marketing is preferred, Possess a high level of personal drive, passion, energy and strong desire to compete and win, Results Driven – Rigorously holding oneself and others accountable for achieving high levels of individual and organizational performance, Exceptional written and oral communication skills, including preparation and delivery of presentations. 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Build a healthy ecosystem to increase the overall value of CRD products, Create collateral marketing material for CRD different market segments, Assist with building a competitive marketing strategy for CRD different market segments, Assist with defining CRD products value proposition, messaging, and differentiation, Collaborate with product management, corporate marketing, engineering and field teams in generation of effective marketing materials, Lead development of technical marketing collateral, Communicate and evangelize CRD products in live training events, speaking opportunities and social media, At least 5 years of product marketing experience with increasing levels of responsibility, Bachelors or Masters in Electrical Engineering, Computer Science preferred or equivalent experience, Demonstrated track record of successful positioning, collateral development, and lead generation, Domain expertise: security concepts including cryptography and key management, DRM,CAS technologies and IoT, Proven ability to be self-directed and proactive, Willingness to travel up to 25% in order to evangelize CRD technologies and solutions with sales, partners and customers, Strong ability to communicate precisely in written, presentation, and verbal forums, Ability to communicate and translate technical issues for business users, Identify new market opportunities that can leverage CRD products to develop new revenue sources, Drive digital content and IP protection market research and intelligence, competitive analysis, market segmentation, market sizing, competitive analysis and SWOT analysis, Define and execute a competitive marketing strategy for CRD digital content and IP protection segment, Develop MRDs, go-to-market plans, business models and pricing, Define CRD digital content and IP protection products value proposition, messaging, and differentiation, Identify strategic product partners to build CRD digital content and IP protection products ecosystem, Collaborate with product management, corporate marketing, engineering and field teams in generation of effective marketing materials for CRD digital content and IP protection offerings, Author and produce competitive sales tools in the form of presentations, briefs, white papers and website content, Communicate and evangelize CRD digital content and IP protection products in live training events, speaking opportunities and social media, Domain expertise: security concepts including cryptography and key management, DRM and CAS technologies, Excellent inter-personal communications skills, cooperative team player with a proactive responsive approach, Highly organized and able to manage multiple projects at one time, Learns Continuously. ), Supporting efforts around the development of messaging and positioning, Eager to learn, ask questions, and challenge conventional thinking, Act as an internal advocate for your products, securing resources and attention from internal stakeholders to ensure product success, Lead efforts to understand the competitive landscape and provide competitive differentiation, Drive revenue through strategic market planning and execution – including pricing/bundling, positioning, product development, sales training, and marketing campaigns, Background in marketing, elementary education, or technology, 5 + years of experience in a strategic marketing function preferred, Develop 6-month marketing strategy and plan to achieve consumer product goals, Plan and lead successful marketing campaigns to efficiently drive product awareness and adoption, Lead and collaborate with cross-functional teams (including PR, product, and policy stakeholders) to deliver and create integrated marketing moments, Author and review partner-facing communication, such as blog posts, 5+ years of consumer marketing experience, including managing creative and/or media agencies, 2+ years experience working in digital media and technology, Youth marketing experience and/or consumer brand marketing is a plus, An interest in trends, pop culture and working with influencers, Excellent communication skills. ), Monitor the expiration of individual projects and meet with the appropriate marketing team member to determine if project should expire or be updated and sent through the approval process again, Coordinate invoice payments with finance team and help keep track of overall Wholesale budget, Develops clear communication plans to socialize across the extended team for each product launch (every 8 weeks) and any other compelling events or releases, Directs and contributes to successful execution of user acquisition campaigns, Works with Sales team to determine opportunities and prepare sales tools that provide clear marketplace differentiation and deliver qualified leads to soften the ground for deals, Works with Nurture Marketing team to develop content that can be used across nurture streams to tell a story and help encourage adoption and active usage of the products, Works with Product Management and Development to deliver relevant in-product communication to help encourage adoption and active usage of the products, Collaborates with other product and industry teams on joint marketing initiatives. Coordinate and manage cross-functional teams (including PR, design, product, and engineering stakeholders) to release to market, Assess adoption of released products, and conduct analysis on impact to the business. Sales & Marketing. Be prepared to lead and learn, Market Intelligence – you are the expert on our developers, how and why they decide for technology. Requires strategic thought process with a strong bent toward execution, Adaptive/responsive - needs to be able adapt/respond quickly to the field in a fast-paced environment, Communication skills – Must demonstrate an ability to disseminate information in a concise and clear way and be capable of building good interpersonal relationships, Influence management – Must be able to work within a complex, matrix environment. Excellent oral, written, presentation and interpersonal skills, This position will require travel of about 30 business days per year including international travel to mature and developing markets, Strong foundation in marketing campaign strategy, content marketing and performance measurement, An established track record in creating successful marketing content from start to finish, Data-driven decision making and a growth mindset, Own the content marketing strategy for several campaigns within the C+E Integrating Marketing team, Define thematic and campaign driven approaches to our content and work with other teams across the organization to gather, edit and publish the appropriate content, Work with marketing, web, social and other departments to brainstorm, develop, create, and promote content that appeals to the global audience of customers and prospects, Have a bachelor’s degree, MBAs are preferred, Developing a deep understanding of the needs, decision making and scenarios that will catalyze active usage amongst business users in Finance and Marketing, Understand how to get to Finance and Marketing in order to engage them and activate them as adoption enablers and fans, Crafting functional usage scenarios and content to be delivered through field, FastTrack (web and FastTrack Center) and by partners, Landing impactful, through Microsoft field and partners marketing campaigns to accelerate Office 365 active usage, including account-level insights and guidance, Partnering with the Office 365 Commercial Usage GTM team, product marketing and engineering to influence product experiences that will facilitate increase active usage, Lead market assessment, quantitative analysis, qualitative feedback, and represent the voice of the market internally with Product Management and Engineering, with a focus on brand measurement products and services, Drive product adoption and usage rates by supporting market-facing programs and effective product launch support, BA/BS degree required, MBA or other relevant advanced degree preferred, 4+ years of experience in a corporate environment, 2+ years working in a marketing capacity preferred (partnered with product management, analytics, research, engineering and sales), Flexible and can work well in a cross-functional capacity within a dynamic, rapidly changing environment, Advertising, media buying, or measurement experience, Experience in brand marketing or measurement preferred, Review insightful, comprehensive market research in order to translate market needs into product attributes, Lead campaign planning in state adoptions – including bid planning, input on pricing and sampling strategy, sales training, and coordination with regional marketing teams, Managing the development of sales ready deliverables, such as:o Product collateral, Sales presentations, Event strategy (conferences, author events, symposiums, etc. 1. The following business resume example is tailored for the position of a Business Development Manager, which can be a little bit confusing for some since it gathers tasks and information from both sales and marketing. The ability to work independently in ambiguous and changing environments, along with great listening and partnering skills, An understanding of Microsoft’s developer tools, cloud computing technologies, the developer audience, and the broader software development industry/trends, Strong communication and cross-group collaboration skills; must thrive working across organizational and cultural boundaries at Microsoft including executives, field teams, and BG to build alignment and execute complex projects, Drive marketing of Device Connection Platform (DCP) to become the market leader and shaper of the Networked Society, Marketing strategy with insights and analysis to position Ericsson as thought leader in cloud connectivity service (DCP) for Internet of Things, Develop value argumentation and business cases that clearly demonstrate the customer value of the DCP solution for Internet of Things, Evangelizing our story about DCP and Internet of Things to the market, Plan and execute marketing activities to create preference for Ericsson’s DCP solution among operators and enterprises, Co-Marketing with operators and partners to influence enterprises to view Ericsson’s DCP solutions as the preferred choice for them, Contributing to business development with new customer target groups, Bachelor of Business Administration, Master of Science, or similar, Five years of Marketing or Sales experience, Three years’ experience in marketing and/or business development, in M2M/IoT and/or operator enterprise business division, Design and implement the global engagement strategy between the Windows Insider Program, Windows Engineering and Marketing, Microsoft Store, and local Microsoft field offices, Serve as the lead point of contact for Windows Insiders, planning and delivering Insider gatherings (both in-person and at scale), Help ensure Insiders’ feedback reaches Windows executives and decision-makers, Promote strategy and content to key stakeholders, socialize the program internally and externally, and evolve the program based on feedback, Partner with Engineering, PR, Marketing and field teams to cultivate high-value and connected experiences for Windows Insiders, Strong communication skills, especially outlining and writing long-form content of diverse types, Strong foundation in customer-centric marketing, Ability to lead, organize and prioritize multiple projects and requests simultaneously, Passion for customers and drive to understand buyer needs, translating that into relevant and useful content marketing material, Develop and drive strategy and execution of specific focus areas in alignment with C+E campaign efforts, manage the pipeline of leads, lead story development from start to completion and be part of the team helping to identify the top customer storytelling opportunities to increase awareness and shape positive perceptions, Work closely with the C+E campaign team, product management, partner marketing, EPG audience and industry marketing teams and across the C+E content marketing and customer evidence team to develop and align the core evidence production schedule, identify and showcase stories for tier 1 events and moments, ensure budget accuracy, Interact directly with customers to discover the approach to individual stories, Work closely with the PR/AR teams to infuse customer and partner evidence into globally impactful news stories and analyst report opportunities, Ensure that you are using the latest medium and channels to tell stories in an effort to bring out the emotion and energy of the effort while capturing the business transformation, solution level, and product innovation aspects of the work our customers and partners are doing, Maintain and evolve core program aspects the team uses to drive its day-to-day work such as our lead management system and other core programs, Self-starter, comfortable dealing with ambiguity, and able to influence at multiple levels, Experience collaborating with external agencies and vendors, Enthusiasm, creativity and resourcefulness, Bachelor’s degree or equivalent required, MBA preferred, Identify insights, gaps and opportunities and propose pilots/programs to address, Use hard data as the pivot for retail marketing plans and campaigns, Manage specific workstreams within the launch as required, Establish and deliver a clear and consistent communications rhythm across product group, CCG, Integrated Marketing, etc, Understand the competition and define strategies to more effectively compete in retail, Understand where our key audiences shop, and how to win their selection versus our competition, Produce and deliver presentations to all levels of management, Manage the overall retail budget, as well as additional requests & approvals, 5-7 years of marketing and business planning experience is required. Analyze the sales cycle and channel mix for specific products and solutions, and formulate ideas and approaches to optimize the selling process, BA/BS in Computer Science or equivalent and currently pursuing an MBA, Approximately 3+ years work experience in product management, product marketing, or equivalent experience in the enterprise software technology industry, Proven analytical skills and strategic thinking, Demonstrated ability to develop creative / non-traditional solutions, Strong leader, self-starter and proven team player in a high achievement-oriented environment, Draw upon a unique blend of business acumen and technological knowledge to understand market needs, develop business strategies and execute innovative solutions, Design and manage mobile marketing & outreach strategy, Grow User base & increase engagement through by create viral social marketing campaigns to drive downloads and usage, Leveraging data collection tools to consume, analyze, understand and report-out user engagement, satisfaction & identify UX/feature/feature enhancement opportunities, Champion the user experience inside and outside the organization, Collaborate with Technical Product Management to drive features into roadmap, Collaborate with leads in UX experts to collect useability feedback & refine product experience, Develop new features that increase user engagement, retention, and monetization, Define metrics and metrics-driven processes for the product roadmap, Clearly present product concepts & enhancements, required features and delivery timelines internally to initiate product creation process, 3-5 years experience building consumer applications or online / mobile communities, You manage project ambiguity, complexity and interdependencies in an organized and structured way. customers) and internal (e.g., management, sales, sales support, marketing) audiences, Work with individual product managers to translate market and customer requirements into product requirements, Identify & conduct primary market research studies to inform new product development and investment in product enhancements (industry analysis, trends analysis), Collaborate closely with both Marketing & Coms and other internal teams on product positioning & communications strategies, including social media, as well as Industry Analyst Relations, Continuously assess competitive products and strategies, Support business case development to estimate revenue and profit opportunities and reflect as appropriate in marketing strategy and budget, Support and conduct product training initiatives, Attend trade shows / conferences relevant to market segments and products, Support internal product development, lifecycle management processes as necessary (e.g. A marketing resume contains similar formats with a basic resume, which contains the following essential elements of a marketing resume: Header – This element of the marketing resume contains the name of the application in clear, bold letters and contact information, such as the home address, email address, and current contact numbers. Develop an annual communications plan with the Marketing Leader for all associated product lines, Review on a monthly basis unit and revenue based sales for all associated product lines. ), Proactively and collaboratvely works with Solution Marketing Division vertical market specialists to identify and develop vertical market applications of Canon software and solutions, Collaborates with product planning in efforts related to product planning, pricing and sales improvement, Evaluates Canon, Alliance Partners and/or 3rd party product/software/solution and assists CINC, Alliance Partners or 3rd party manufactures with development and modification of supporting hardware/software, The position requires a Bachelor’s degree in business or marketing or equivalent experience, Marketing experience of ECM or DMS solutions and experience with ECM/DMS and ISV/VAR sales channels is a significant advantage and highly desirable, Minimum of five years of experience, Preference experience be in sales and marketing, Prior management experience is not required but candidate must have exhibited provable leadership skills that have influenced or encouraged team achievement of goals and objectives, Work closely with product management and sales teams to distill key functionality and benefits into core product marketing messages; identify, prioritize and launch product modifications/ additions to improve customer satisfaction, revenue and retention, Sales enablement – partner with sales enablement leaders to communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of our products; develop product collateral for all audiences (publishers, networks, press, etc.) Product Roadmap), Drive the prioritization, development, and delivery of Video Sales Tools for the Sales teams/customer base in order to facilitate a simplified product implementation process, Responsible for assessing market trends in the channel and determining the strategic course for short and long range product planning. Some jobs, like being a quality assurance engineer, involve working with specific technologies such as Python, HTML, or Git.Other jobs, like an assistant or office manager, will be more focused on using software like the Microsoft Office Suite or the Atlassian Suite. Led CDO financial software product division, which generated 70% of company revenues (~$7MM), Crafted product and feature roadmap to enhance software to reflect new CDO structures, analysis techniques, and rating procedures. Managed product roadmap, associated business case, and business operations/software development interlocks. Ability to analyze and diagnose complex product and business challenges, Lead market assessment, quantitative analysis, qualitative feedback, and represent the voice of the market internally with Product Management and Engineering, Run qualitative and structured analyses to identify market opportunities and create a data-driven product and sales channel strategy that is aligned across product, engineering and sales, Collaborate with product management and engineering on product design and development, Lead a cross-functional team including sales, legal, partner management and PR to successfully test and deliver new workplace solutions to market, Partner effectively with Product Management and MarComm to lead world-class product marketing communications, Communicate the value proposition of new products and features to go-to-market teams and deliver the effective sales collateral and packages that will attract and retain customers, Drive product adoption and ongoing engagement by users by supporting effective go-to-market and customer success programs, We have end-to-end responsibility for both businesses - from working with engineering to plan the next product/cloud releases to readying our field to market and sell. webinars, whitepapers, speaking engagements, or the Portal/Hub), Support and enable sales by providing training to articulate key messages and market problems, target prospect lists, collateral, presentations or integrated demonstrations (utilizing relevant personas), and support strategic sales pursuits, Define and drive the product launch (go-to-market) plan (major/minor launches) from training, internal communications, sales enablement, and delivery resource availability, Collect testimonials or case studies and identifies key customer references to support a portfolio referral/reference program, Understand market and buyers to target, define buyer personas, and participate in relevant industry, trade and community events, Monitor market adoption of product through its lifecycle and identifying areas for new sales including consulting or cross-sell or up-sell opportunities, Leadership or management experience is preferred. 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